Case Study
A YouTuber and forex trader's website with online membership video courses, a 1-2-1 booking system and digital downloads, all taking payments through Stripe.
The Project
Scruff, a YouTuber and forex trader, needed one place to sell his video course, take 1-2-1 bookings and sell his trading downloads, with every member able to find what they own.
Scruff (Gary) is a YouTuber and forex trader from County Durham who teaches his own way of trading, the Way of the Scruff, to a growing community through YouTube, Patreon and live Zoom sessions.
He needed a website that brings it all together: selling his video course, taking paid 1-2-1 sessions, selling his trading journals and tools as downloads, and giving every customer one place to find everything they have bought.
We redesigned the whole site in Elementor around the journey Scruff wanted people to take: learn the Way of the Scruff, book a 1-2-1, join the Squad and come to the live events. The homepage hero is a code-drawn candlestick chart with four rising candles that lead to each step.
The online video course runs on Masteriyo with 53 video modules and progress tracking, sold through WooCommerce. The 1-2-1 booking system uses LatePoint, so members pick a slot, add extras and pay by card, with each booking going straight into Scruff's Google Calendar. Digital downloads (trading journals and tools) are sold as instant-download products. Every payment runs through Stripe, with PayPal as an option.
We then built a custom account area, My Content. When a member signs in, it shows the course they own with a Continue Course button, their downloads ready to download, and anything they haven't bought yet. Buy Now buttons go straight to a one-page checkout. The site went live without losing a single order, booking or member login from the old site.
The Scruffy Trader relaunched in September 2026. The course, 1-2-1 bookings and downloads are all sold and paid for in one place, and every member signs in to find everything they own.
New visitors see a clear path from free content to the course, 1-2-1s and the Squad. InfaCloud hosts and looks after the site.
What We Delivered
Delivered by the InfaCloud team: Website Design, Website Hosting, E-Commerce, Coded Applications.
53 video modules with progress tracking, sold and unlocked automatically after payment.
Pick a time, add extras and pay by card, with bookings synced to Google Calendar.
Course, bookings and downloads all take card payments through Stripe, with PayPal as an option.
Trading journals and tools sold as instant downloads.
My Content shows each member's course, downloads and what else is available.
Links into Scruff's YouTube and Patreon memberships, live Zoom sessions and events.
Inside The Build
Every page is built for the same job as the homepage: making it easy for customers to understand the service and get in touch.
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Tell us what you need and we'll come back with honest advice and a clear, no-obligation quote.
