AI Web Design Tools Are Booming—But Are They Enough?
With the rise of tools like Wix ADI, ChatGPT, and AI-powered website builders, it’s fair to ask: is AI taking over website design? Here in Teesside, where local businesses are always looking for smarter, faster solutions, the question feels even more relevant. Can AI really replace a human designer—or is it just a shiny shortcut?
AI has definitely made website creation more accessible. You can now spin up a decent-looking website in minutes using a template and a few typed prompts. For micro-projects or hobby blogs, that might be enough.
But for serious businesses? Not so much.
That’s where the best website designer in Teesside still makes all the difference. At InfaCloud, we use AI tools to enhance our process—not replace it. They’re useful for content generation, layout inspiration, and efficiency—but real creativity, strategy, and business insight still come from actual people (with actual coffee addictions).
A beautiful website isn’t just about pretty colours and fonts. It’s about knowing your audience, shaping user journeys, optimising for SEO, and building trust. AI can help—but only a professional web designer can deliver all of that with nuance and purpose.
Explore our Web Design services
What AI Can and Can’t Do in Website Design
Let’s break it down. AI is great at speed. It can generate layout ideas, write placeholder copy, suggest colour palettes, and even create logos. It can help with A/B testing and predict user behaviour based on data. At InfaCloud, we happily use AI to streamline parts of our creative process.
But here’s the rub—AI still lacks the depth and understanding needed for truly strategic design. It doesn’t know your brand’s personality, your local Teesside audience, or your long-term business goals. It can’t sit down with you and ask the tough questions about conversions, growth, or customer needs.
AI also tends to over-simplify. It loves generic layouts, boilerplate text, and cookie-cutter templates. If you want to stand out—and let’s be honest, who doesn’t?—AI on its own won’t cut it.
The best website designer in Teesside will blend automation and innovation with personal input. We know when to use AI and when to lean on human instinct, design training, and local business knowledge.
So don’t ditch the designer just yet—especially if you want a website that’s built to grow with you.
View our Portfolio for examples
Human-Centred Design Still Wins the Race
At the heart of every great website is an understanding of people—your customers, your staff, your goals. And while AI is clever, it’s not exactly empathetic. That’s why human-centred design still leads the way, especially when it comes to websites that need to engage, convert, and build trust.
The best website designer in Teesside will take the time to learn what makes your business tick. We’ll craft user journeys that reflect your audience’s behaviour. We’ll create layouts that draw attention to what matters. We’ll write copy that speaks in your brand’s voice—not in AI-generated clichés.
We also understand local context. If you’re targeting customers in Middlesbrough, Redcar, Hartlepool, or Billingham, we’ll design and optimise your site with Teesside in mind. That includes location-specific SEO, calls to action that resonate locally, and culturally appropriate design choices.
AI can support the process—but real results come from human experience, intuition, and creativity.
Want your website to stand out in a sea of AI-generated sameness? Get a Quote from InfaCloud
SEO, Hosting and Ongoing Support: Beyond What AI Offers
Even if you let an AI builder create your site, you’ll quickly hit a wall when it comes to things like SEO, hosting, security, and updates. These are the behind-the-scenes essentials that keep your website visible, functional, and safe.
At InfaCloud, we take care of all of it—because that’s what a full-service digital partner does.
Our SEO Services ensure your site is optimised for Google from day one. That includes keyword research, content structure, local Teesside targeting, and performance enhancements that help you rank higher.
Our Hosting keeps your site running fast, secure, and backed up daily. If a plugin breaks or a security update is needed, we’re on it—no AI tool will do that for you.
And most importantly, our support doesn’t end when your site goes live. You get real people, real answers, and real commitment to helping your website succeed long-term.
Why Teesside Still Needs Real Designers—Not Just Algorithms
AI might be changing the game, but it’s not the final whistle. It’s just another tool in the digital toolbox—and like all tools, it depends on who’s holding it. For Teesside businesses that want to compete, grow, and truly connect with their audience, real web designers are still essential.
We’re not anti-AI at InfaCloud—we’re pro-smart strategy. We’ll use AI where it makes sense, like drafting initial ideas or optimising page speed. But the overall creative vision, brand strategy, and long-term performance? That comes from our team—and from conversations with you.
That’s why InfaCloud continues to be the best website designer in Teesside. We combine the latest tech with timeless design principles, local knowledge, and one-on-one support. The result? Websites that feel personal, look stunning, and work brilliantly.
Let’s talk about your next project—Get a Quote
Use AI, But Don’t Replace the Humans
AI is impressive. It’s fast, affordable, and pretty clever. But when it comes to building a website that’s truly yours—crafted to connect with your audience, grow your business, and evolve with your brand—you still need the human touch.
InfaCloud is here to give you both. We use smart tools and even smarter design thinking to build websites that go beyond the ordinary. Whether you’re launching your first site or levelling up an old one, we’re ready to help you navigate the future of web design—with creativity, strategy, and local Teesside expertise.
Explore our Web Design Services, Browse our Portfolio, or Get a Quote and let’s build something extraordinary—together.
