Why Being Found on Google Matters More Than Ever
If you’re running a business in County Durham, being visible on Google is no longer optional — it’s essential.
Customers aren’t flipping through phone books anymore. They’re typing things like:
- “Best electrician in Durham”
- “Florist near Bishop Auckland”
- “Local accountant in Seaham”
If your business doesn’t appear in these results, chances are your competitor does. And that means they’re getting the clicks, the calls, and the customers.
Whether you’re a tradesperson, café owner, online retailer or professional service provider, ranking on Google gives you one thing: visibility when it matters most.
The Foundation: A Website That Google Loves
It starts with your website. Google wants to rank websites that are:
- Mobile-friendly
- Fast-loading
- Secure with SSL (HTTPS)
- Well-structured with clear navigation
A professionally designed website built with SEO in mind gives your business a strong foundation. If your current site is slow, confusing, or outdated, it’s holding you back in the rankings.
At InfaCloud, we create bespoke websites that not only look the part — they’re designed to perform well on Google too.
Local SEO: The Key to Ranking in County Durham
Local SEO is all about helping your business appear when someone searches in your area.
For example, if someone in Durham searches for “hairdresser near me,” Google tries to show relevant results based on their location.
Here’s how we help you show up:
- Google Business Profile setup and optimisation
We ensure your business is verified, updated, and enhanced with photos, services, reviews and keywords. - Location-based content
We add your local area (e.g. County Durham, Newton Aycliffe, Chester-le-Street) naturally throughout your site. - NAP consistency
We make sure your Name, Address, and Phone number are consistent across your site and online directories. - Schema markup
This behind-the-scenes code helps Google understand your business and location better.
These steps are part of every local SEO plan we offer at InfaCloud.
Content That Answers Real Customer Questions
Google rewards websites that help users.
If your site answers the questions your customers are typing into search — such as:
- “How much does driveway paving cost in County Durham?”
- “What’s the best type of heating for older homes in the North East?”
- “How long does a bathroom renovation take?”
— then you’re far more likely to appear in searches and earn clicks.
We work with County Durham businesses to plan and create regular blog content, FAQs, and service pages that address these questions directly.
It’s not about stuffing keywords. It’s about providing helpful, relevant information that also boosts your SEO.
Backlinks and Authority: Boosting Your Site’s Reputation
Backlinks — links from other websites to yours — act like votes of confidence in Google’s eyes. The more high-quality, relevant links you have, the more trustworthy your site appears.
InfaCloud helps build your authority with:
- Local citations in trusted directories
- Guest blog opportunities with local publications
- Partnerships with charities, events or suppliers in County Durham
Over time, this helps improve your rankings and builds your credibility online.
Why County Durham Businesses Work with InfaCloud
We’re based right here in the North East — so we understand the challenges and opportunities of marketing a local business.
With InfaCloud, you get:
- A team that speaks your language — no jargon
- Full control of your website and content
- Transparent SEO plans with real results
- Support for trades, retailers, professionals, and charities alike
- Ongoing improvements, not one-time fixes
We don’t just help you “get found.” We help you grow.
Explore our SEO services to learn how we support local businesses.
Final Thought: Google Search = Your Next Customer
Google is where people go when they’re ready to act. Whether it’s booking a plumber, ordering lunch, or hiring a wedding photographer — those searches are happening now.
The question is, are you showing up when they do?
If not, let’s change that. InfaCloud works with County Durham businesses every day to improve their search rankings, drive more traffic, and get more enquiries.
Get in touch with us for a free website and SEO review — and let’s make sure your next customer finds you on Google.
