Case Study

ST Lofts

A lead-generating website for a Bristol loft conversion specialist, built to turn local searches into booked loft surveys.

ST Lofts website homepage on desktop, designed and built by InfaCloud
ST Lofts website on a mobile phone
Client
ST Lofts
Industry
Loft Conversions
Location
Bristol
Launched
June 2026
Website
stlofts.co.uk
  • Website Design
  • Search Engine Optimisation
  • Website Hosting

The Project

How We Built ST Lofts' New Website

ST Lofts needed a website that looked as good as the lofts they build, and that brought in enquiries from homeowners across Bristol and the South West.

(01) The Brief

ST Lofts are loft conversion and loft boarding specialists based in Bristol. They came to us with a new business and no website, and they needed one that would build trust with homeowners from the very first visit and, above all, bring in enquiries.

The brief was:

  • Look premium and trustworthy, in line with the quality of their work
  • Make booking a free loft survey quick and easy on any device
  • Get found by homeowners searching for loft conversions in Bristol and the towns they cover
  • Be fast, secure and easy to keep growing

(02) What We Did

We designed the site around ST Lofts' bold orange branding, with large imagery that shows homeowners what a finished loft could look like. The free survey form sits right in the homepage hero, next to their Google rating, so there is no hunting for a contact page.

Behind the design, we built the site for search. It has dedicated pages for each service (full loft conversions, loft boarding and loft ladder installation), and an Areas We Serve hub linking to 12 local landing pages, from Bath and Swindon to Taunton and Cheltenham.

We also wrote a library of guides that answer the questions homeowners actually search for: costs, planning permission, building regulations, timelines and whether a loft is suitable at all. An FAQ page, a loft conversion glossary and a case studies section complete it.

(03) The Result

ST Lofts launched in June 2026 with a website that looks the part and is built to generate leads. Homeowners in Bristol, Bath, Swindon or Taunton each land on a page written for their area, with a free survey only one click away.

The site has since grown to 40 published pages and articles, and we keep adding to it. InfaCloud hosts, maintains and develops the site, so ST Lofts can focus on building lofts.

What We Delivered

Everything ST Lofts Needed To Grow Online

Delivered by the InfaCloud team: Website Design, Search Engine Optimisation, Website Hosting.

  • 40Pages & articles published
  • 12Local area landing pages
  • 12In-depth homeowner guides
  • 3Dedicated service pages
01

Brand-Led Design

A bold, clean design built around ST Lofts' orange branding, with imagery that sells the finished result.

02

Survey Booking Built In

A free loft survey form in the homepage hero, next to their Google rating, so booking takes seconds.

03

Local SEO Landing Pages

12 area pages covering Bristol, Bath, Somerset, Swindon, Gloucester, Cheltenham and more.

04

Expert Guides & FAQs

Articles on costs, planning permission, building regs and timelines, the questions homeowners search for.

05

Dedicated Service Pages

Separate pages for full loft conversions, loft boarding and loft ladder installation.

06

Fast, Managed Hosting

Hosted, cached and looked after by InfaCloud, with updates and SSL handled for them.

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