ST Lofts

ST Lofts are loft conversion and loft boarding specialists based in Bristol. They came to us with a new business and no website, and they needed one that would build trust with homeowners from the very first visit and, above all, bring in enquiries.

The brief was:

• Look premium and trustworthy, in line with the quality of their work
• Make booking a free loft survey quick and easy on any device
• Get found by homeowners searching for loft conversions in Bristol and the towns they cover
• Be fast, secure and easy to keep growing

We designed the site around ST Lofts' bold orange branding, with large imagery that shows homeowners what a finished loft could look like. The free survey form sits right in the homepage hero, next to their Google rating, so there is no hunting for a contact page.

Behind the design, we built the site for search. It has dedicated pages for each service (full loft conversions, loft boarding and loft ladder installation), and an Areas We Serve hub linking to 12 local landing pages, from Bath and Swindon to Taunton and Cheltenham.

We also wrote a library of guides that answer the questions homeowners actually search for: costs, planning permission, building regulations, timelines and whether a loft is suitable at all. An FAQ page, a loft conversion glossary and a case studies section complete it.

We then built ST Lofts a loft conversion cost calculator. Homeowners pick their conversion type and enter their loft size in metres, feet or centimetres, and a 3D model of their house updates as they type, with any windows they add shown on the roof. Once they leave their details they see a guide price straight away and get a branded PDF quote by email. The same calculator sits in the homepage banner as an Instant Price tab, next to the free survey form.

ST Lofts launched in June 2026 with a website that looks the part and is built to generate leads. Homeowners in Bristol, Bath, Swindon or Taunton each land on a page written for their area, with a free survey only one click away.

The site has since grown to 40 published pages and articles, and we keep adding to it. InfaCloud hosts, maintains and develops the site, so ST Lofts can focus on building lofts.

With the calculator live, ST Lofts no longer writes up every first price by hand. Each estimate is saved in their dashboard and emailed to the office, the team can change their prices and extras whenever they like, and they can use the same tool to price a job for a customer over the phone.