Case Study

Redefine Clothing

A clean, streetwear-led online shop for an independent clothing label that dares to be different.

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Redefine Clothing website homepage on desktop, designed and built by InfaCloud

Redefine Clothing website on a mobile phone

Client: Redefine Clothing
Industry: Fashion
Location: UK
Launched: June 2025
Website: redefineclothing.co.uk

Website Design
Website Hosting
E-Commerce

The Project

How We Built Redefine Clothing's New Website

Redefine needed an online store that let the clothes do the talking, with nothing between a customer and the checkout.

(01) The Brief

Redefine Clothing is an independent label with a simple motto: Dare to be Different. They needed an online shop to sell their hoodies, joggers, sweatshirts, tees and headwear directly to customers.

(02) What We Did

We kept the design minimal and monochrome so the products stand out, with the Redefine signature logo front and centre. Shoppers can jump straight into each category (hoodies, joggers, sweatshirts, tees and headwear) from the homepage.

A free-UK-shipping message runs across the top of the store, and the WooCommerce shop and checkout are streamlined for mobile shoppers.

(03) The Result

Redefine has its own branded online store with 22 products live across its core ranges, hosted and looked after by InfaCloud.

What We Delivered

Everything Redefine Clothing Needed To Grow Online

Delivered by the InfaCloud team: Website Design, Website Hosting, E-Commerce.

22Products live

Minimal, Brand-Led Design

A monochrome look that lets the clothing stand out.

Category Shortcuts

Hoodies, joggers, sweatshirts, tees and headwear, one tap away.

Mobile Checkout

A WooCommerce store built for shopping on a phone.

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Ben W

96 days ago

I couldnt leave anything less than 5 stars for this company honestly from start to finish Kieran went above and beyond to make sure the transfer of domain and emails went as smooth as possible and built me an eye catching website. Honestly a top guy couldn't recommend anymore

Daniel

162 days ago

We have used Kieran for many years and we are 100 per cent satisfied with his work and cannot recommend him highly enough. He provides a professional service and spends as much time as necessary making sure you’re totally happy with the end result. He is always available to help and has mastered his trade to provide a finished product to the highest standard. His pricing is fair and his customer service is exceptional. Kieran has recently rebuilt my travel website to a high standard and has been looking after my existing website for many years. We also host the website via Infacloud.

Georgia B

313 days ago

We recently worked with InfaCloud to design our new website, and we couldn’t be happier with the results! From start to finish, Kieran was professional, creative, and incredibly responsive. He took the time to understand our brand and goals, and transformed our ideas into a stunning, user-friendly site that truly represents who we are. The communication throughout the project was excellent — every question was answered promptly, and every detail was handled with care. The final product exceeded our expectations, both in design and functionality. We’ve already received so many compliments on the new site, and it’s been performing beautifully across all devices. We highly recommend InfaCloud to anyone looking for a talented and reliable web design team!

Jade E

314 days ago

Kieran is great to work with. He handled the initial website setup, allowing us to add our own text and images so we could get a better understanding of how everything works as we will be updating some sections regularly. He’s very approachable and always quick to respond to any questions I had, even sending step-by-step videos to show how to make specific changes.

Luisa K

349 days ago

I was specifically looking for a developer (in my time zone) who is experienced, responsive and someone I can really rely on. Kieran at Infacloud has been exactly that and more. He’s extremely knowledgeable and has resolved issues with my website and hosting quickly and effortlessly. For the first time, I feel I have someone who can not only look after my site but also help improve and grow it in the long term. Highly recommend!

Sandy A

495 days ago

Kieran at Infacloud has been amazing with helping me setup my website along other printing services. Infacloud have helped with multiple projects and they always seem to excel. Thank you.

Ash J

496 days ago

Kieran has been looking after my website and all my business marketing material for the last few years. I couldn’t be happier with the service! we’re based down in Dudley West Midlands and although we’re so far away the communication is always spot on! The website always gets compliments from my supplier friends and the traffic I get through the site is really responsive!

Darren G

542 days ago

keiran, 5 stars everytime we have had the folowing services and all have exceeded our expetactions .business cards...flyers...website... and he curnetly does our monthly seo for our brand busilding on google . great buy and great business

John R

nothing is to much trouble with kieran and he never seems to sleep aa he is always there to answer your questions. been with him for a few years now and service as been brilliant

Martin S

667 days ago

Fantastic service from Kieran and Infacloud. They were very responsive , quick , efficient and delivered a superb, visually engaging and very professional website. I would not hesitate to use them again

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