In Beauty, Looks Really Do Matter – Even Online
Whether you run a nail salon in Newcastle, a lash bar in Leeds, or a skincare clinic in Sunderland, your website is often the first impression clients get of your brand. And in the beauty industry, appearance is everything.
Potential clients will browse your treatments, look at your work, check your reviews, and decide whether they trust you—all before they ever book an appointment. If your website is missing, outdated or badly designed, it could be turning people away before they’ve even picked up the phone.
At InfaCloud, we create clean, modern, mobile-friendly websites specifically tailored to the beauty industry. From solo lash techs to multi-staff salons, we’ve got packages to suit every beauty business.
Why Every Beauty Business Needs a Website in 2025
Social media is powerful—but it’s not enough. Platforms like Instagram and TikTok are great for showcasing results, but they don’t:
- Show up well in Google searches
- Let you list your full price list or services clearly
- Offer SEO or long-term search visibility
- Give you control over your brand and booking journey
Your website is your digital home. It’s where people can learn about your treatments, check your availability, and book with confidence—day or night.
What Makes a Good Beauty Website?
We’ve reviewed hundreds of salon and beauty business websites. The best ones always include:
- A clean, modern design that matches your branding
- Professional images of your work or salon
- Mobile optimisation – 80%+ of beauty bookings come from phones
- Clear service listings and prices
- Online booking integration (e.g. Fresha, Timely, Ovatu)
- Reviews and testimonials
- Your location, contact details, and social media links
- A strong call to action like “Book Now” or “Request a Patch Test”
Common Mistakes We See on Beauty Websites
- Using only a Facebook or Instagram page – no website
- Poor mobile performance (slow, unclickable buttons)
- Outdated designs from 2015
- Missing price lists
- Broken or confusing booking systems
- No real images of the therapist, team, or premises
Your clients want ease, trust and professionalism—especially when they’re trusting you with their face, hair, or skin.
Beauty Services That Benefit Most From a Website
- Hair salons & barbershops
- Nail technicians
- Lash & brow techs
- Makeup artists
- Skin clinics & facialists
- Aesthetics practitioners (Botox, fillers, microneedling)
- Massage therapists
- Waxing specialists
- Bridal and event MUA services
Each of these services needs to look credible, sound professional and be easy to book. Your website makes all of that happen in one place.
What to Include on Your Beauty Website
Homepage
- Brief welcome text
- A few photos of your work or salon
- A list of key services (link to service pages)
- A call-to-action: “Book Now”, “Check Availability”, or “Call Us”
About Page
- Introduce yourself or your team
- Share your qualifications or experience
- Explain your approach or values (e.g. natural beauty, cruelty-free products)
Services Page
Break services down clearly:
- Nails
- Brows
- Lashes
- Waxing
- Aesthetics
- Bridal
Include prices and estimated durations. We can help format this into a scroll-friendly mobile layout. Learn more on our beauty service pages.
Gallery Page
- Show off real results – before/after photos, reels, salon interiors
- Highlight your specialities (e.g. Russian lashes, gel nails, bridal makeup)
Reviews Page
- Showcase feedback from Google, Facebook or Fresha
- Display customer names and towns for authenticity
Contact Page
- Click-to-call phone number
- Contact form
- Opening hours
- Booking button
- Embedded map (for mobile directions)
Want it done for you? Learn more about our done-for-you beauty websites.
Should I Integrate Booking Software?
Yes, absolutely. We can integrate your preferred platform (such as Fresha, Timely, or Ovatu) directly into your website.
That way, clients can:
- Check availability
- Book instantly
- Cancel or reschedule without messaging you
Plus, it saves you time and reduces no-shows.
The Power of Local SEO for Beauty Salons
Want to show up when someone searches “lashes in Middlesbrough” or “brow waxing Gateshead”?
We optimise every beauty website for local SEO, including:
- Optimised page titles and meta descriptions
- Google Maps integration
- Keyword targeting by location and service type
- Fast-loading code
- Mobile-first layouts
We also offer local SEO support to help you rank higher and attract more clients in your area.
Case Study: Lash Tech Website – From Side Hustle to Fully Booked
A lash technician in Sunderland came to us with no website—only Instagram and DMs.
We created a one-page booking website with:
- Gallery of her lash sets
- Integrated Fresha booking
- Mobile-first layout
- Local keywords (e.g. “Volume Lashes Sunderland”)
After launching, she was fully booked two weeks in advance and started charging more per set.
We love stories like this. Want to be next? Let’s chat.
How Much Does a Beauty Website Cost?
Our pricing is built for small business owners—whether you’re just starting out or upgrading from a DIY site.
Starter Beauty Website – from £299
- 1–3 pages
- Booking links
- Mobile friendly
- SEO setup
Pro Beauty Website – from £495
- 5+ pages
- Fully custom design
- Integrated booking system
- Service galleries
- Google Maps & reviews
Final Thoughts: Give Your Beauty Brand the Online Look It Deserves
Your website is your digital shop window—and in the beauty industry, that window needs to sparkle.
Don’t rely on DMs or broken links. Give your brand the professional website it deserves and make booking a joy for your clients.
Let us take care of the tech—while you focus on making people feel confident and beautiful.
Ready to Elevate Your Beauty Business?
At InfaCloud, we design beautiful, functional websites for beauty professionals across the UK. Whether you’re a salon owner or a solo aesthetician, we’ll build a website that reflects your brand—and helps your calendar stay booked.
