Why Having a Website Isn’t Just “Nice to Have” Anymore
If you’re a tradesman in Newcastle—plumber, electrician, roofer, joiner, builder—you already know that word of mouth goes a long way. But in today’s world, it’s not enough.
Customers are Googling services, checking reviews, browsing galleries of previous work, and comparing you to competitors—before they even think about calling you.
That’s where a well-designed website becomes essential. Not just a Facebook page. Not just a listing on Checkatrade. A proper, mobile-friendly website that looks the part and makes it easy for customers to contact you.
What Makes a Good Tradesman Website?
Let’s be honest—most trades websites aren’t great.
Some are out of date. Others have poor grammar or don’t work on phones. And many don’t include basic things customers actually want to see.
A good tradesman website for the Newcastle market should include:
- A clean, modern design that reflects your professionalism
- Mobile responsiveness (must work on phones and tablets)
- High-quality photos of your recent work
- Customer reviews and testimonials
- Clear contact info and an enquiry form
- Your service areas (e.g. Newcastle, Gateshead, Jesmond, Heaton)
- A fast-loading site that works even on poor broadband
And crucially—it should make it easy for someone to contact you without having to hunt for your phone number.
Why Newcastle Customers Expect a Website
In the North East, we value trust, reliability, and recommendations. But more and more people now start their search online.
When a homeowner in Gosforth searches “local plumber near me”, they’re more likely to click on a business with a professional-looking site than a generic listing.
Your website acts like a 24/7 salesperson. It reassures customers that you’re legit, takes bookings while you’re on a job, and shows off your past work so you don’t have to keep texting photos from your phone.
Case Study: A Local Joiner’s Website in Jesmond
A joiner in Jesmond approached us wanting more higher-paying domestic jobs. He already had happy clients but was relying on Facebook and word of mouth.
We built a simple, clean website with:
- An image gallery of kitchens, wardrobes, and alcove units
- A Google review feed
- A custom enquiry form with room for measurements
- Fast mobile speed
- Optimised pages for “Joinery Newcastle” and “Fitted Wardrobes Jesmond”
Within 3 months, he was getting more enquiries from homeowners in Heaton, Sandyford, and Ponteland than ever before—and he raised his rates by 20% with no drop-off in business.
What to Include on Your Website – Checklist for Tradesmen
Homepage
- A short intro explaining who you are and what you do
- Your service area (e.g. Newcastle and surrounding towns)
- A few photos of your best work
- A clear button to contact you
About Page
- Your experience and background
- Qualifications and accreditations (Gas Safe, NICEIC etc)
- Any team members or apprentices
Services Page
- Break down your services into sections:
- Plumbing Repairs
- Boiler Installations
- Rewires & Fuseboards
- Roofing Repairs
- Custom Joinery
- Loft Conversions
- Include relevant images or short descriptions
Gallery Page
- Before-and-after photos
- Room transformations
- Close-up finishes
- Projects in areas like Jesmond, Gosforth, or Fenham
Reviews Page
- Copy and paste verified reviews from Google, Facebook or Checkatrade
- Link to live reviews for credibility
- Show location when possible (e.g. “Great job on our extension in Denton!”)
Contact Page
- Click-to-call phone number
- Email address
- Contact form
- Optional WhatsApp button
- Working hours
- Google Map embedded
SEO Tip: Mention Your Location Often
You want to appear in searches like:
- “Newcastle plumber website”
- “Joiner Jesmond”
- “Electrician in Heaton”
To help with this, mention areas you cover in your content, headings and meta descriptions. If you’re happy to travel to North Shields, Gateshead or Wallsend—say so!
Why Facebook Isn’t Enough Anymore
Lots of local trades rely on Facebook. That’s fine—as a supplement, not a replacement.
Here’s why Facebook alone won’t cut it:
- It’s not searchable on Google
- It looks unprofessional to many homeowners
- You don’t own your page—Facebook does
- Layout changes constantly
- You can’t rank for “boiler engineer Newcastle” with a Facebook page
- Some people simply don’t use social media
With a website, you control everything. Your branding, your message, and your leads.
How Much Does a Website Cost for a Tradesman?
At InfaCloud, we design trades websites that start from around £349, with optional extras like:
- Logo design
- SEO setup
- Google Business Profile
- Hosting and updates
We keep things affordable for sole traders and small teams—no big upfront costs, no jargon, and no messing about.
We Get It – You’re Busy
Most tradesmen we work with say the same thing:
“I’ve been meaning to sort a proper website for ages.”
And we get it. You’re out on jobs all day. You’re juggling calls, quotes and suppliers. The last thing you want is another admin task.
That’s why we handle the whole process—from content to images to contact forms. You just tell us what you do and where you work—we’ll sort the rest.
Final Thoughts: Get More Work, Without Lifting a Hammer
If you’re a tradesman in Newcastle without a proper website, you’re missing out on serious work.
A clean, mobile-friendly website that ranks in Google is one of the easiest ways to look more professional, book more jobs and grow your reputation across the North East.
Let’s Build Your Tradesman Website – Without the Fuss
At InfaCloud, we design websites specifically for plumbers, electricians, builders, roofers and joiners in the North East. Based right here, we understand what your local customers are looking for.
We’ll get your website up and running in days—not weeks.
Contact us today for a free quote
