You’re Not Alone – Visibility Issues Are Common
So, you’ve launched your business, built a shiny new website, and waited for the flood of online traffic… but nothing’s happening. Your business isn’t showing up on Google. No local listing, no website traffic, not even when you type your exact business name. First off—don’t panic. You’re not alone.
Many Teesside businesses face this issue, especially in their early days. Google visibility is more than just having a website—it’s about optimisation, verification, consistency, and technical setup. If any one piece of the puzzle is missing, your online presence can go completely unnoticed.
At InfaCloud, we’ve helped countless clients untangle this exact situation. As the best website designer in Teesside, we know what makes Google tick—and we’ll break down the key culprits stopping your site from being seen.
Whether you’re just starting out or wondering why your established business has vanished from local search, this post will help you diagnose and fix the issue.
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Google Business Profile: Have You Set It Up?
One of the most common reasons a business doesn’t show up on Google is a missing or incomplete Google Business Profile (formerly Google My Business). This free tool is the first step in getting your company listed on Google Maps and in the local search pack—the bit people actually click on!
To get started:
- Visit google.com/business
- Claim or create your business
- Fill in every detail: name, category, phone number, website, address, opening hours, and images
- Verify your profile (Google may send a postcard or request a video verification)
Without this setup, your business might still be indexed eventually—but it’ll be floating around in the digital wilderness.
Even if your profile exists, it may not show if:
- You haven’t verified it
- Your address is missing or inconsistent
- You chose the wrong category
- You’ve received a suspension (Google’s strict about fake listings)
As part of our SEO Services, we guide clients through this process or take care of it entirely. We even optimise your profile to improve your chances of showing in the top 3 local results.
Need help setting it up? Get a Quote and we’ll sort it.
Your Website Might Not Be Indexed Yet
Let’s say your Google Business Profile is perfect—but your website still isn’t appearing. The next suspect? Indexing.
Google needs to crawl your website (send bots to read it) and index it (add it to search results). This doesn’t happen automatically—especially if your site is new, poorly optimised, or not submitted correctly.
Here are the usual issues:
- You haven’t submitted a sitemap via Google Search Console
- Your site has a
noindextag in the code (common mistake!) - Your site loads too slowly or has broken links
- You don’t have any quality backlinks to give your site credibility
- You’re using a DIY builder that doesn’t play nicely with Google
At InfaCloud, we build every site with indexing in mind. That means clean code, SEO best practices, fast hosting, and full setup of Google Search Console, Analytics, and sitemaps.
You can check indexing status by Googling:site:yourdomain.co.uk
If nothing shows up, your site isn’t indexed—and it’s time to take action.
View our Portfolio to see SEO-ready sites in action
Local SEO & Keywords: Are You Targeting the Right Stuff?
Visibility isn’t just about being online—it’s about being found for the right search terms. Many businesses in Teesside don’t show up because they haven’t optimised their content for local keywords or search intent.
Let’s say you’re a bathroom fitter in Stockton. If your homepage just says “Welcome to our site” and has no mention of location or service area, how will Google know who you help—or where?
You need:
- Clear service-based keywords (“bathroom installation Teesside”)
- Local markers (“serving Middlesbrough, Redcar, Darlington…”)
- Title tags and meta descriptions that match search queries
- Schema markup to give Google extra context
Blogging regularly also boosts your search presence. Posts like “How to choose a bathroom fitter in Teesside” or “Top 5 bathroom design trends in 2025” give Google fresh content to index—and help you rank for specific phrases.
We offer full SEO Services to handle all this for you. From keyword research to content planning, we take the guesswork out of ranking.
Want to get on Google for the right terms? Get a Quote today
Final Thoughts: Being Invisible Online Is Fixable
Not showing up on Google might feel like a digital death sentence—but trust us, it’s fixable. Whether you’ve skipped a few setup steps or just haven’t invested in proper optimisation yet, the good news is that your online presence can be turned around.
Google wants to help users find relevant, trustworthy businesses. If your site ticks the right boxes—good design, proper structure, local relevance, and clear signals—you’ll start to climb the rankings.
As the best website designer in Teesside, InfaCloud doesn’t just build pretty sites—we build findable ones. We make sure your site speaks Google’s language from day one, and we stay on top of the ever-changing rules so you don’t have to.
Want to stop being invisible? Check out our Web Design services, browse our Portfolio, or Get a Quote and let’s get you showing up where it counts.
