Why Google Analytics Still Matters for Businesses in 2025
If you’re running a website in 2025 and still wondering whether Google Analytics is worth setting up—spoiler alert—it is. Whether you’re a local café in Middlesbrough or a Teesside-based eCommerce startup, tracking how users interact with your site is gold dust for decision-making.
Google Analytics helps you understand where your visitors come from, which pages they love (or hate), how long they stick around, and which traffic sources convert best. That kind of insight lets you fine-tune your site, improve your marketing efforts, and get more bang for your buck.
Even with newer tools and AI-based analytics platforms on the rise, Google Analytics remains the industry standard. The current version, GA4, is more powerful than ever—giving you deeper insights into customer journeys across web and mobile.
At InfaCloud, we use GA4 in every project to help our clients track ROI, conversions, and user engagement. If you’re working with the best website designer in Teesside, Google Analytics isn’t just a suggestion—it’s a standard.
Check out our Web Design services that include full GA setup
Step-by-Step Guide to Installing Google Analytics
Right then, let’s walk through how to get Google Analytics set up on your website. We’ll assume you’re using GA4, as that’s now the default (and only supported) version in 2025.
Step 1: Create a Google Analytics Account
Head to analytics.google.com, sign in with your Google account, and click “Start Measuring”. Fill in your account and property details. Make sure to name your property clearly (e.g. “My Teesside Website”) and choose your time zone and currency.
Step 2: Set Up a Data Stream
Choose “Web” as the platform and enter your website’s URL. You’ll then get a unique Measurement ID that looks like: G-XXXXXXXXXX.
Step 3: Add the Tracking Code to Your Website
You’ve got two main options here:
- For WordPress users: Use a plugin like Site Kit by Google or GA Google Analytics. Simply install it from your dashboard, paste in your Measurement ID, and you’re good to go.
- Manual install: Copy the global site tag (gtag.js) and paste it into the
<head>section of your website’s HTML. If you’re using InfaCloud’s Hosting, we’ll usually take care of this for you.
Step 4: Verify It’s Working
Go back to Google Analytics and click “Real-time” to see if any live data is coming in. You can test by opening your website in a new tab or on your phone.
Boom! You’re now tracking real users in real time.
Need help with installation? Get a Quote from InfaCloud and we’ll handle it all for you.
Common Mistakes to Avoid When Installing GA4
Even though Google Analytics is powerful, it’s easy to set it up incorrectly—and that can mess with your data big time. Let’s talk about the common missteps we see time and time again.
1. Forgetting to remove old Universal Analytics code
Many older websites still have legacy Universal Analytics (UA) scripts running alongside GA4. This causes confusion and messy tracking. Always remove the old UA code when switching to GA4.
2. Not using Google Tag Manager
If you’re planning to track things like button clicks, contact form submissions, or eCommerce purchases, it’s much easier to do with Google Tag Manager (GTM). At InfaCloud, we often set up GA4 and GTM together for complete data control.
3. Ignoring consent banners
With GDPR in full swing, especially for businesses in Teesside and across the UK, you need to display cookie consent banners. Failing to do so could put you in breach of data protection laws—even if your analytics is technically working fine.
4. Not linking with Google Ads or Search Console
Google Analytics works best when paired with other tools like Ads and Search Console. This gives you a full funnel view from traffic source to conversion—and tells you whether your SEO or paid campaigns are working.
Want a clean, professional setup from the best website designer in Teesside? We’ve got you covered. See examples in our Portfolio
Using Analytics to Improve SEO, Conversions & Design
So you’ve got Google Analytics installed—now what? This is where the fun begins. At InfaCloud, we help clients use their data to make smarter design and marketing decisions.
Here’s how:
- Bounce rate tells us where visitors lose interest
- Traffic source shows us what’s working—Google, social, referrals?
- Conversion tracking reveals what turns visitors into customers
- Page views show which content deserves more love (or better CTAs)
Analytics can even tell you things like which blog post keeps users engaged the longest, what device your visitors prefer, and which pages need faster load times (which we can fix through Hosting).
Plus, when paired with our SEO Services, we use GA4 data to constantly refine your rankings, content strategy, and on-site experience.
With smart reporting dashboards and regular check-ins, we help you move from “what’s happening on my site?” to “how can I grow this month?”
Need help making sense of your data? Get a Quote and we’ll set up Google Analytics and teach you how to use it.
