Just Eat Website Design
Many restaurants in the UK rely heavily on third-party delivery platforms like Just Eat to reach customers quickly. These platforms give great exposure but can limit your control over branding, customer engagement, and order profits. Having your own website is essential for building a sustainable digital presence.
A website is your online home. It allows you to display your full menu, share your story, and showcase your unique offers without restrictions. Customers can place orders directly, access loyalty schemes, and avoid paying commissions charged by delivery apps. InfaCloud’s web design services help create professional, mobile-friendly restaurant websites designed to boost your visibility and complement your Just Eat presence.
By using both your own website and third-party platforms, you diversify your sales channels. This reduces risk and strengthens your brand. Your website becomes a platform to build customer loyalty and increase repeat orders, which are critical for long-term success in competitive markets.
The Limitations of Just Eat Without a Website
Just Eat offers excellent reach but has some drawbacks. The platform controls the customer relationship, making it difficult to communicate directly or promote exclusive deals. This can limit your ability to build lasting customer loyalty and brand recognition.
Additionally, Just Eat charges commissions on each order, which reduces your profit margins. A well-designed website with integrated online ordering allows you to retain more revenue while providing a smooth ordering experience. InfaCloud’s ecommerce web design solutions provide secure, user-friendly platforms optimized for desktop and mobile devices.
Without your own website, you also miss valuable SEO opportunities. Potential customers searching for local restaurants or specific dishes might not find you if you only appear on Just Eat. Our SEO services help your site rank higher on search engines, driving organic traffic and increasing direct orders.
How a Website Enhances Your Restaurant’s Brand and Customer Experience
Owning your website means full creative control. You can design the look and feel to reflect your brand perfectly, from colours and fonts to layout and imagery. This professionalism builds trust and helps customers connect with your business.
Your website can provide essential information like menus, opening times, contact details, and customer reviews all in one place. Features such as online reservations, click-and-collect options, and loyalty programs encourage customers to return. InfaCloud’s creative design services ensure your site looks modern, is easy to navigate, and delivers an excellent user experience.
Combined with your Just Eat profile, a website strengthens your brand’s presence and fosters direct communication with your customers. This leads to higher customer satisfaction and repeat business.
Integrating Your Website with Just Eat and Other Platforms
Having your own website doesn’t mean you must abandon Just Eat. The best approach is to use both strategically. You can link your website to your Just Eat page to attract customers who prefer the platform while encouraging direct orders through exclusive deals on your site.
Some restaurants even integrate their ordering system with Just Eat for operational ease, though this requires technical setup. InfaCloud can assist you with integration and advise on the best digital strategy to meet your business goals.
Maximising your online reach involves combining social media marketing, Google Ads, and email newsletters alongside your website and Just Eat presence. This holistic approach improves brand visibility and boosts sales.
Conclusion: Don’t Rely on Just Eat Alone — Build Your Own Website
Just Eat is a powerful marketing channel, but it should not be your only online platform. Investing in a professional website gives you full control over branding, customer relationships, and profits.
InfaCloud specialises in creating attractive, functional websites tailored for restaurants across the UK. From web design and SEO to digital marketing, we provide all the tools you need to succeed online. Contact us today to discover how we can build a website that complements your Just Eat profile and helps grow your customer base. Visit our contact page to get started.
