Competition Website: What You Need to Know
Competition websites have exploded in popularity across the UK, offering everything from prize draws for cars to giveaways of tech, holidays, and cash. If you’ve been inspired by the likes of Spudman’s van raffles or Instagram prize accounts, you might be wondering how to start your own competition site. At InfaCloud, we specialise in helping entrepreneurs build professional, legally compliant, and user-friendly competition platforms from the ground up.
The first step is understanding how these websites work. You’ll need a secure, mobile-friendly platform that allows users to buy tickets or enter free competitions. That means integrating payment systems like Stripe or PayPal, setting clear terms and conditions, and ensuring the site complies with UK Gambling Commission rules — particularly if you’re running skill-based prize competitions.
Our team at InfaCloud builds every site using fast, SEO-friendly frameworks that are fully customisable. Whether you want to run regular weekly giveaways or launch one big luxury draw, we’ll ensure your website is scalable and easy to manage. We’ll also help you plan for growth, integrating mailing lists, social sharing tools, and automated draw systems where needed. See our web design services for more.
Why a Professionally Designed Site Makes a Huge Difference
Launching a competition website isn’t just about sticking a few images online. Trust is everything. If a visitor doesn’t feel confident about your brand, they won’t buy a ticket. That’s why professional competition website design is so important — especially in such a competitive market. From the second a user lands on your homepage, everything from the layout to the wording and payment flow must work smoothly.
At InfaCloud, we design prize competition websites with clean visuals, clear user journeys, and a sharp focus on conversions. We add trust-building features like countdown timers, FAQ sections, past winners pages, and social proof. These small details make a big difference in how credible your site appears.
We also understand the unique technical features needed. Whether that’s limiting ticket availability, running automatic number generation, or calculating odds dynamically, we can build it. Many of our clients opt for custom dashboards to track sales, monitor entries, and draw winners fairly. We also prioritise speed, hosting your site on fast UK servers for excellent performance and uptime. If you’re thinking long-term, our SEO packages help you grow organically via Google, so your competitions reach a wider audience without relying solely on social ads.
Making Your Competition Website a Long-Term Success
Running a competition website can be incredibly profitable — but only if it’s built right from day one. That means more than just looking good. It means having the right tools behind the scenes to grow your audience, deliver a flawless user experience, and stay compliant with regulations. With InfaCloud, we’ll walk you through everything from domain setup to launch strategy, and provide aftercare for future updates or new promotions.
Our sites are built with growth in mind. That includes integrated email marketing systems, affiliate tracking, and social sharing tools so your audience can help spread the word. We also build with analytics in place, so you’ll know exactly where your customers are coming from, what’s working, and how to scale.
Whether you’re raffling high-end tech, used vehicles, unique experiences, or niche collectables, we tailor each site to your brand and business plan. For examples of our work or to get started with a quote, contact InfaCloud today.
With our Northern-based pricing and expert design, your competition site can look just as good — and perform even better — than the big names you see advertised on social media every day.
